Pakistan’s Apparel Crisis: Why Our Textile Industry Is Falling Behind | Nukta Business

Pakistan’s apparel industry is the backbone of our economy, a sector built on generations of hard work, skill, and unmatched craftsmanship. In this video, we sit down with Hamza Mukhtar, a fourth-generation textile industry expert and one of the owners of apparel factories, to uncover the real story behind Pakistan’s apparel sector. From cotton fields to global fashion outlets, Pakistan is one of the very few countries with a complete textile value chain. Yet despite supplying apparel to some of the world’s largest brands, the industry continues to struggle with low capacity, high production costs, energy challenges and inconsistent policies. Hamza explains how these issues affect growth, jobs, and Pakistan’s global competitiveness. We also explore why Pakistan, once ahead of Bangladesh and Vietnam, has lost its regional lead, and what must change to revive the sector. From policy reforms to innovation, branding to value-addition, Hamza offers a rare insider perspective on what it will take to unlock Pakistan’s true textile potential. If you want to understand what really happens behind the scenes of our most powerful export industry, this conversation is for you. A must-watch for anyone passionate about Pakistan’s economic future. #nukta #nuktabusiness #apparel #apparelindustry #textileindustry Follow us on: Facebook: https://www.facebook.com/profile.php?id=61575502328835# Instagram: https://www.instagram.com/nuktabusiness TikTok: https://www.tiktok.com/@nuktabusiness X: https://x.com/NuktaBusiness