You’re A Billboard For Brands

STOP just slapping logos on hats and hoodies. Making “merch” is easy. Making something people want to wear and make a part of their personal style is harder. @MonsterEnergy offers an interesting case study in how a beverage brand becomes part of personal style. Its connections to motocross, skateboarding, and music give its logo a context that extends beyond the can. “Lifestyle in a can” as they say. @caitcavell looks at brand identity, consumer psychology, and the difference between putting a logo on a product and giving people a reason to wear it.