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Why Making Blue M&M’s Is So Hard | WSJ

By WSJ. Style 4:45 372,950 views on YouTube Jul 1, 2026

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Consumers are increasingly moving away from artificial dyes, and Mars is taking notice. Later this year, the candy maker plans to release a mix of M&M’s without synthetic colors. But the new natural dye blend won’t conta... Show more

Consumers are increasingly moving away from artificial dyes, and Mars is taking notice. Later this year, the candy maker plans to release a mix of M&M’s without synthetic colors. But the new natural dye blend won’t contain blue or brown. WSJ went inside a Mars factory in Topeka, Kansas, to find out why it’s so hard to make a naturally blue M&M. Chapters: 0:00 Blue M&Ms 0:40 Inside the Mars factory in Kansas 2:29 Using Spirulina for the blue 3:52 The taste test #Candy #Blue #WSJ

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