Why I Started SDL swimwear | The Story Behind My Brand

Welcome to SDL swimwear 🤍 I’m Simonetta, the founder and creative director of SDL swimwear, a London-based luxury swimwear brand inspired by my Italian roots, my mum, and my love for fashion. In this first video, I’m taking you back to the beginning and sharing how the idea for SDL came to life, why swimwear became so important to me, and what inspired me to create a brand that I wanted to feel feminine, confident and timeless. This is just the beginning, and I’m excited to take you behind the scenes of SDL, from the story and inspiration behind each piece to photoshoots, styling, the reality of building a brand, and everything that happens along the way. Thank you for being here. 🤍 Follow SDL swimwear: Instagram: @sdl.swimwear TikTok: @sdl.swimwear Website: sdlswimwear.com #SDLSwimwear #SwimwearBrand #FounderStory #LuxurySwimwear #BehindTheBrand