What Is Luxury Fashion's Role in Web3? | Farfetch Twitter Spaces 01

Megan Kaspar (Red DAO), Matt Medved (nft now), Maghan McDowell (Vogue Business), Don Diablo, Shashi Menon (UNXD), Nelly Mensah (LVMH), Hannah Siegel-Gardner (Art Blocks), Elena Corchero (Dow Jones), and Johannes Wilbrenninck (EY Fabernovel) join co-host Ramona Tudosescu of Farfetch to ask what luxury fashion brings to Web3. They talk through digital fashion NFTs, physical and digital collections, authentication, brand strategy in the week of the FTX collapse, and the future of wearable tech. Recorded live on Twitter Spaces on November 15, 2022, and produced and hosted by David Cash for Farfetch. Chapters 00:00 Opening 00:14 Welcome and Farfetch's Web3 vision 03:48 Megan Kaspar on Red DAO and the Doge Crown 07:49 Matt Medved on access, provenance, and utility 12:25 Maghan McDowell on making the technology feel normal 18:12 Don Diablo on digital and physical fashion 23:11 Shashi Menon on UNXD and Dolce & Gabbana 32:56 Nelly Mensah on LVMH's approach 38:26 Hannah Siegel-Gardner on Art Blocks 41:06 Elena Corchero on digital craftsmanship and wearables 48:29 Johannes Wilbrenninck and closing thoughts Key topics • Red DAO's 423 ETH purchase of the Dolce & Gabbana Doge Crown • NFTs as a medium for provenance, token-gated access, and exclusive experiences • How retailers like Farfetch can make the technology feel normal to mainstream shoppers • Buying a digital version, and a filter, alongside the physical garment • UNXD's Collezione Genesi and DGFamily drops with Dolce & Gabbana • LVMH's priorities: craftsmanship, authentication, and support for creativity and community • Aligning communications and commercial goals in Web3 projects • Craftsmanship in digital goods and Web3 as a testing ground for wearable tech • ESG, FTX, and a playbook that keeps changing Speakers • David Cash, producer and host • Ramona Tudosescu, Product Lead, Web3 and Innovation, Farfetch (co-host) • Megan Kaspar, Founding Member, Red DAO • Matt Medved, Founder, nft now • Maghan McDowell, Senior In