Transformative Storytelling for a Sustainable Fashion | Magdalena Schaffrin | TEDxBonn

How our communication around fashion practice and production translates to tangible positive impact. Magdalena Schaffrin has focused her work on sustainability in fashion since 2005. She has co-founded several organizations, and is currently the co-CEO of studio MM04, a consultancy, and VORN – The Berlin Fashion Hub, a digital and physical space for positive impact within the fashion industry and culture. She is one of the initiators of the conference 202030 – The Berlin Fashion Summit, a project by studio MM04, and supported the Neonyt trade fair as creative director from 2011 - 2022. In 2016 she released the book ''Fashion Made Fair,'' has contributed to numerous publications, and is an experienced speaker. From 2021-2022 she has been a professor for sustainable fashion at the BSP - Business School Berlin. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx