Things to know in fashion influencer business

Influencer marketing is one of the most powerful marketing tools in fashion. Brands are leveraging various influencer mixes to achieve their goal of increasing brand awareness, and hopefully, turning them into sales revenue. Tiktok is definitely the new black as a social platform, but especially for luxury brands, cautious actions are necessary so that brand image would not be diluted. Moreover, many companies are still recovering from the financial struggle brought by the pandemic, influencer marketing has been put into scrutiny recently. What can both brands and influencers do to make the best out of cooperation? #FashionInfluencer #InfluencerMarketing #TikTkostrategy THINGS YOU NEED TO KNOW | WHAT'S NEXT CONDE NAST? https://www.youtube.com/watch?v=BxAmSgtDapY&t=5s CLUBHOUSE VS. LUXURY BRANDS https://www.youtube.com/watch?v=rfPSBkC29fQ 00:00 Intro of the episode 00:43 Characteristics of various social platforms 01:53 TikTok dos and don'ts 04:16 Success case: e.l.f. beauty brand 05:43 Influencer shakeout 06:33 Facts for current influencer marketing 08:03 What makes a good influencer coop? 09:23 Product collaboration business model 11:13 Success case: Molly & Reese Blutstein x Nomasei 12:47 Summary of the episode