The Art of Hype: Streetwear and Web3 with Gmoney, Verbal, and Hypemoon | Farfetch Twitter Spaces 04

Recorded live on Twitter Spaces on January 30, 2023, this episode of Farfetch Twitter Spaces looks at the art of hype and how streetwear and luxury fashion became a way into Web3. Produced and hosted by David Cash for Farfetch and co-hosted with Hypemoon and Hypebeast, the panel brings together Gmoney (9dcc), Verbal (AMBUSH), and Keisha (Hypemoon). They discuss why so much of Web3 fashion started with hoodies and sneakers, how a media brand covers the space, NFTs as access passes for fashion communities, advice for brands entering Web3, on-chain loans against physical goods, POAPs and meeting in real life, and how AI and the metaverse could change what luxury means. Chapters 00:00 Opening 00:18 Welcome and the art of hype 02:17 Keisha introduces Hypemoon 04:52 Gmoney and Verbal introduce themselves 08:46 Why Gmoney started 9dcc 10:08 Hypemoon on covering hype in Web3 17:21 Verbal on what excites AMBUSH about Web3 23:31 Gmoney's advice for brands entering Web3 27:21 Streetwear, ownership, and self-expression 31:58 Gmoney on on-chain loans against sneakers 39:05 Verbal on bringing fashion brands into Web3 43:31 Hypemoon on media in 2023 46:29 Gmoney on POAPs and meeting in real life 49:38 Verbal on the metaverse, AI, and luxury 55:54 Closing thoughts and where to find the guests Key topics • Why the first wave of Web3 fashion was streetwear, hoodies, and sneakers • How Hypebeast launched Hypemoon as its Web3 vertical • Gmoney on 9dcc, verifiable scarcity, and crypto-native luxury • Verbal on AMBUSH NFTs as access passes and the AMBUSH metaverse • Listening to Web3 natives and treating the community as a focus group • Ownership, individuality, and self-expression in streetwear and Web3 culture • On-chain loans against sneakers and other real-world assets • POAPs, community, and meeting in real life • AI, the metaverse, and a new definition of luxury Speakers • David Cash, producer and host • Gmoney, NFT collector and founder of 9dcc • Verbal, Co-founder, AMBUSH • Ke