Store Design E6: Let's Talk Retail - Space Planning Your Store

Space Planning determines the flow of your store - the way the customer moves through the space - how they experience it - the way the story of your brand unfolds. A well space-planned store provides for a dynamic customer experience, intuitive navigation, ease of operation, phased upselling, effective sight lines for both customers and staff, and minimizing of shrinkage. This video will walk you thought the basics of how to develop an effective space plan for your store.