Starting a Fashion Brand in India? Watch This First (Real Costs, Real Truth)

In this podcast, I sit down with Paras Chawla, founder of Superstudios, to break down the real process of building a fashion brand from scratch — from first product to scaling orders. We cover everything beginners struggle with but nobody explains clearly: How to decide your first product India vs China manufacturing reality MOQ negotiation strategies Pricing formula and profit margins Shopify setup and cost optimization Instagram growth and founder content First 100 orders strategy Cash flow, returns, and hidden losses Brutal mistakes that delay profitability This is not a motivational podcast — this is a step-by-step execution blueprint. Who This Is For- Fashion students Aspiring designers Boutique owners D2C founders Anyone planning to start a clothing brand Timestamps (Sample Structure) 00:00 – Intro 02:15 – First product decision 08:40 – Manufacturing challenges (India vs China) 18:20 – Pricing strategy breakdown 28:10 – Shopify setup (DIY vs developer) 36:45 – Instagram & founder content 45:30 – First 100 orders strategy 55:10 – Cashflow & survival reality 01:05:00 – Harsh truths about fashion business Join this channel to get access to perks: https://www.youtube.com/channel/UCWmc8-vOy14DFh2ILNjm0jA/join For Portfolio Development ,Personal mentoring on design process & branding Contact: gauravmandaldesign@gmail.com Website: gauravmandal.com PLAYLISTS F A S H I O N D E S I G N P R O C E S S : https://www.youtube.com/playlist?list=PLUnJwS5Vzzx5MzZ3nJ6Ebm3yzfYmv4QDp F A S H I O N I L L U S T R A T I O N : https://www.youtube.com/playlist?list=PLUnJwS5Vzzx7-7jKZT61GEoiaLeNQjpHJ F A S H I O N B R A N D S : https://www.youtube.com/playlist?list=PLUnJwS5Vzzx40gDHl-tMRqvVZqKqt2Wch R E S U M E / C V : https://www.youtube.com/playlist?list=PLUnJwS5Vzzx5gbHLf9LMa3BGB68iEAtYy D E S I G N T H I N K I N G: https://www.youtube.com/playlist?list=PLUnJwS5Vzzx54EdcclBIFoGA1e54kiMnC D E S I G N E R S T O R I E S : https://www.youtube.com/playlist?list