Online Shop vs Clothing Brand: Which Pays for Itself First? (Real 36-Month Numbers)

Online shop or clothing brand? €21,840 vs €36,620 to start in this example. Then the 36-month plan: money you actually need, break-even orders, the month costs are covered, the tightest cash month, profit in years 1 and 3, and what happens if things go badly. Free Startup Cost Calculator (Excel): https://coveragelab.gumroad.com/l/bnxnqw Business Plan Model – 36-month plan (Excel): https://coveragelab.gumroad.com/l/osaaof Article: https://coveragelab.gumroad.com/how-much-does-it-cost-to-start-a-clothing-brand-real-numbers Chapters 0:00 Online shop vs clothing brand 0:12 Money to start 0:26 What the full plan needs 0:40 Break-even 0:54 When costs are covered 1:07 The tightest month 1:21 Profit, year 1 and year 3 1:36 What if things go badly? 1:51 The verdict 2:04 Your numbers Example figures from the Coverage Lab Excel models (Base case unless stated; Bear case = −25% customers, −5% prices, +2 points product cost). A planning tool, not financial advice. #onlineshop #clothingbrand #startupcosts