Luxury Fashion in the Middle East with Rosa Metra and Tasnim Almulla

Rosa Metra (Producer): "Worldwide luxury goods continues double-digit annual growth with Middle East leading 2013 luxury shopping per capita spending. Although conservative Western luxury tastes are still followed, more and more individual cultures and markets are demanding their own styles to be catered. The continued growth of emerging markets like Dubai and the Middle East is strongly influencing the luxury industry. Tom Ford created his first thobe line for Sheikh Majed AlSabah; Hermès’ Christophe Lemaire’s collection also followed this trend crafting a womens' line dishdasha. Not be forgotten Gucci with his joint venture with Al Tayer Insignia. Not only Western brands are willing to embrace new influences but we are assisting to the raising of local middle eastern designers, becoming increasingly influential locally and willing to rely on the best-established European's fashion production and marketing model, just like Tasnim Almulla is doing for her beautiful RAQUI 2014 Collection." Tasnim Almulla (Designer): "What made Italy very attractive as Location of my RAQUI campaign is not just its peerless combination of creativity, handicraft and product quality but the fact that it is one of the most important business and economic centres in the world fashion system. A way and modernisation has transformed the traditional way of business and it is important for Middle Eastern Countries to embrace luxury market trategies to ensure competitiveness, always in respect of our traditions, that brands should always keep this in mind. With Rosa Metra I had access to a complex system aimed to the planning and the execution of the campaign RAQUI; which was developed in details and supported by high level professionals. This as part of a more extended online marketing strategy amied to achieve he right balance between making the brand experience accessible to a wider audience, while protecting the exclusivity that, to an extent defines luxury. And the luxury elelments of m