Influencer Marketing Masterclass: Why Brands Waste Crores on Wrong Creators (And How to Fix It)

Most brands are doing influencer marketing completely wrong. 3 lakh paid to a 1M follower influencer. Millions of views. Zero sales. Zero add-to-carts. Zero ROAS movement. Meanwhile, 15 micro-influencers with 15-30K followers? Sales ticked up. ROAS improved. And the budget was the same. In this video, I break down exactly how to pick the right influencers for your brand — whether you're a founder, brand manager, or marketing head running campaigns for the first time or the hundredth time. What's covered: → Follower count vs engagement rate — what actually matters → How to calculate cost per view and when it's worth it → The red flags that tell you an influencer's audience is fake or low-intent → Micro vs mid vs macro — when to use which → The 40-30-20 budget split and the new 70-20-10 rule brands are switching to → How to use influencer content for ads and reduce your CAC long term If you're spending on influencer marketing without a framework, you're burning money. Watch this first. 📩 Want to work with a team that actually gets brand building? Connect with Ronit Thakur — Founder, BeRolling Media 🔗 LinkedIn: www.linkedin.com/in/ronit-thakur-9aa320190 📸 Instagram: https://www.instagram.com/ronitthakur18?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== 🎙️ Podcast: Made to Market — available on Spotify & YouTube