Inclusive fashion for people with disability - Christina Stephens interview with Studio10

Life's too short to wear 💩 clothes!⁠ ⁠ These days I get around the differently ♿ but that shouldn't mean that I (or others moving/living differently) should just put up with 💩 clothing options.⁠ ⁠ This week I had the pleasure of joining Jessie Sadler, founder/CEO of #inclusivefashion collection Christina Stephen, on @channel10au https://www.christinastephens.com.au/ While Jessie spoke about the label, I focused more broadly on the issue of representation of disability in mainstream media and popular culture, like the fashion industry.⁠ I set a #challenge for viewers and now I'm setting THE SAME one for YOU.⁠ It's REALLY EASY: 1) Go onto the @Instagram feed or your favorite mainstream label or brand. 2) Scroll and see how often ANY disability is represented in some way (either in photos or captions).⁠ 3) Tag the brand below with that number. #Accountability Chances are you won't find many (or any) but I'll happily be proven wrong! Thing is... *Puts on advertising hat* I know it's not the responsibility of brands to include every single skerrick of diversity in the world. That's unrealistic and everyone has their niche.⁠ *Puts on business finance hat* BUT for the bigger mainstream brands with a much wider target market, excluding disability is a really bad business model.⁠ Brands need to recognise that people with all sorts of disabilities are valuable consumers - Research shows that we're more loyal consumers too! Basic advertising and marketing strategy says people buy from a brand that REPRESENT THEM. Hence, brands who don't represent disability in some way are making themselves INVISIBLE to at least 20% of the population. I tried to think of all the MAINSTREAM brands who getting it right and CONSISTENTLY creating #VisibilityForDisability and @jockey_anz is the only one I found here in Australia. Businesses like @targetaus @woolworths_au and #ANZbank have done ok in other areas but their socials need work. So I guess Ren and I'll be buying up