How to Sell to Nigerians: The Psychology Behind What Makes Us Buy ft Ayo Akinola

In this episode, we sit down with Ayo Akinola, CEO of Pocket App, co-founder of PiggyVest, and author of Credit Alert. This one is special. We went deep into the mindset, behaviour, and psychology behind why Nigerians buy, what influences our decisions, and how businesses can tap into these patterns to scale. Whether you’re a business owner, marketer, creative, or entrepreneur, grab a pen and paper because we dropped strategies, frameworks, and practical insights you can start applying immediately to grow your business. We talked about everything: – How Nigerians make buying decisions – What makes us loyal to a brand – The emotional and cultural cues that influence us – And the small things that make a HUGE difference when selling to a Nigerian audience If you're trying to understand the Nigerian market better, this conversation is your cheat code. You can get a copy of Credit Alert by Ayo Akinola at www.readca.com. Plus, Ayo has a business grant for small business owners, and the book tells you exactly how to participate. We are rooting for you. Stay connected with us: Instagram: @totallyonbrandpod TikTok: @TotallyonbrandPod Email: ⁠⁠totallyonbrand@gmail.com⁠⁠ Spotify: @Totallyonbrand Apple podcast: @Totallyonbrand Tobi: @misshamilton Temi: @temimakinsanya