How Shopping Malls are Designed to Overwhelm You | Architectural Digest

Shopping malls aren’t just places to shop–they’re carefully designed environments built to influence how you think, move, and spend. Michael Wyetzner of Michielli + Wyetzner Architects returns to AD to break down the hidden design strategies behind modern shopping malls using the ‘Gruen Transfer’, escalator placement, skylights, maze-like layouts, and more. From the first enclosed mall in Minnesota to the Mall of America and Las Vegas mega-malls, learn how malls evolved from European public plazas into powerful tools of consumer psychology. 00:00 Intro 00:41 European Origins 01:27 Southdale Center 03:59 The Gruen Transfer 09:10 Mall of America 13:58 The Forum Shop, Las Vegas Feeling inspired? Subscribe to AD and get a free tote with your subscription! → https://bit.ly/4jBCUMl Still haven’t subscribed to Architectural Digest on YouTube? ►► http://bit.ly/2zl7s34 ABOUT ARCHITECTURAL DIGEST The leading international design authority, Architectural Digest features articles and videos of the best in architecture, style, culture, travel, and shopping.