How Mike Amiri Built a $300M Luxury Fashion Empire in a Hollywood Basement

🚀 Grow your YouTube channel with BrandLytics at: https://brandlytics.ai ✎ Get free access to our vault of PDF summaries for every YouTube video here: https://believe.evancarmichael.com/the-vault ✎ Check out my NEWEST video: https://goo.gl/E0eE6m ✎ Mike Amiri started his luxury fashion brand from a tiny basement with just one table and one sewing machine under a rock and roll themed Thai restaurant in Los Angeles. Growing up on the Sunset Strip, he spent his youth sneaking into famous music clubs like the Whiskey A Go-Go with a fake ID at age 13, watching how kids styled their flannel shirts and motorcycle jackets. Although his parents wanted him to become a lawyer and sent him to Loyola Law School, he spent his breaks walking to the nearby LA garment district to handcraft custom jackets for musicians like Usher and Steven Tyler. ✎ In 2014, he officially launched his luxury brand at the Maxfield boutique with a few ripped jeans, biker jackets, and t-shirts that he made completely by hand. His meticulous design process meant a single pair of jeans could take up to three months to tear apart and rebuild stitch by stitch. Big celebrity fans like Justin Bieber and Axl Rose took notice, and soon rappers were dropping his name in their songs while his pop-up shops sold hundreds of thousands of dollars in clothing in just a few hours. Even when Paris Fashion Week refused to give him an official slot on their calendar, he flew in an LA band, set up his own independent show with rugs and candles, and forced the fashion industry to take notice. ✎ Today, his business generates over 300 million dollars in annual sales while keeping most of its production local to Los Angeles and expanding into high-end retail locations from Rodeo Drive to Milan and London. Through all the growth, he stayed true to his original California rock and roll aesthetic and turned a basement project into a global empire that competes with heritage European fashion houses. His path shows that when y