How Live Selling Is Bringing Humanity Back to Shopping with Rachel Winston

Over 300,000 sales, thousands of pieces moved per day, and a growing customer base drawn not to a product catalog but to her: her knowledge, her honesty, and the personal connection that Amazon and static e-commerce can never replicate. As the founder of 888 Sterling, Rachel sells sterling silver jewelry featuring natural and rare gemstones. Her mission is simple: make expensive, real, and meaningful jewelry accessible to people who deserve it, at price points that actually make sense. And she does all of it as a mother, a woman founder in a male-dominated industry, and one of the most brutally honest sellers in the live commerce space. In this episode, you will discover why live selling is exploding right now, what makes Whatnot different from TikTok Shop and Amazon, how authentic honesty beats salesmanship every time, and why the rarest gemstones in the world are sitting inside your price range if you know where to look. Tune into this latest episode of Broadcast Your Authority to learn how live selling is bringing humanity back to shopping, with Rachel Winston. Key Points: 00:00 Introduction 01:09 Why live selling is exploding 04:29 What Whatnot is and why it has transformed Rachel's business 07:16 Whatnot vs. TikTok Shop 11:20 How Rachel got into gemstones 12:16 Sterling silver and natural gemstones at a lower price 13:13 The stories behind rare stones 19:21 What it is really like to be a woman founder 22:00 Why failure is part of every live seller's story 24:37 Why failure and bad days are data Subscribe to our YouTube channel, Broadcast Your Authority, and leave us a review on Apple or Spotify. Rachel Winston is the founder and CEO of 888 Antiques & Design Wares. She started in liquidating over two decades ago with a focus on jewelry and antiques. After the 2020 pandemic, with the decrease in the market for antiques, she started streaming in 2022 on Whatnot under the jewelry category. Learn more about 888 Sterling Website: https://rachelwinstonjewe