How Lenskart Built a $5 Billion Eyewear Brand | Case Study | Scale By Airtribe (EP-8)

Check out our Product program here: https://airtribe.link/4dfWAme In this episode of Scale by Airtribe, we dive deep into the phenomenal rise of Lenskart, India's leading eyewear brand. From its inception by Peyush Bansal to becoming a $5 billion giant, discover the strategic moves and innovative approaches that catapulted Lenskart to the top of the highly competitive eyewear market. What You'll Learn: The Origin Story: How Peyush Bansal's vision transformed Lenskart from a start-up to an eyewear empire. Market Disruption: Explore how Lenskart tackled the unorganized sector and revolutionized the consumer experience with technology. Innovative Strategies: From virtual try-ons to in-house manufacturing, learn about the groundbreaking strategies that boosted their market share. Celebrity Influence: Understand the impact of celebrity endorsements in shifting the consumer perception of eyewear. 🔔 Subscribe to Airtribe for more insightful case studies like this one, and hit the bell icon so you never miss an episode! 👍 Like, Comment, and Share this video if you found it informative! ---------------------------------------------------------------------------------------------------------------------------------------------------------- Airtribe is a social learning platform built to transform the way you learn and network. With tech leaders as instructors and mentors, our programs are designed to help you enhance your skill set or transition into the fields of product management or engineering. Check out our programs here - http://bit.ly/3G66uro Connect with us! LinkedIn - http://bit.ly/3WOIwYk Twitter - http://bit.ly/3Vu7TgP Instagram - http://bit.ly/3jottWI Subscribe and press the bell icon 🔔 to stay updated with our latest videos!