Fast Fashion's Impact by Advocating Sustainable Practices via Social Network Analysis

This study investigates the role of Social Network Analysis (SNA) in promoting sustainable fashion practices within the fast fashion industry. With the rise of fast fashion, characterized by rapid production cycles and disposable clothing, there is a growing need to raise awareness of its environmental impact. Using SNA, this paper identifies key influencers and communication patterns within social media networks related to fast fashion and sustainability. By analyzing engagement metrics, the study highlights the effectiveness of influencer-driven content and storytelling in spreading sustainability messages. The findings suggest that combining sustainable fashion initiatives with established fast fashion platforms can enhance consumer engagement and foster more sustainable consumption habits. Our analysis also emphasizes the importance of meme- based communication and cross-community influence in promoting eco- friendly practices. This research provides valuable insights for brands seeking to leverage social networks to drive sustainability in the fashion industry.