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Do you need to be a fashion designer to start a clothing brand?

By Joel Perna 0:50 258 views on YouTube Oct 16, 2026

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Do you need to be a fashion designer to launch a clothing brand? No. But you do need to hand your designer a few key things if you want a good result. One of them is a range plan, and a range plan needs two things. 1.... Show more

Do you need to be a fashion designer to launch a clothing brand? No. But you do need to hand your designer a few key things if you want a good result. One of them is a range plan, and a range plan needs two things. 1. A range board. Pretty much a Pinterest board of the products you want to make, the colour palette and the style. 2. Your offer. What you're actually putting in front of the customer. The two go hand in hand. For Slouch Potato, if Christmas is coming up, we start with the offer. How do we get more product into the customer's hands? Then the range gets designed around that. What would you put on your range board first? #clothingbrand #startaclothingbrand #fashiondesign #rangeplanning #ecommerce Need help launching your clothing brand? Book a free fit check call to see if we can help. https://fit-check.risewisebrands.com

This video is shown with YouTube's player and belongs to its creator. (Joel Perna)