Did You Know Jordan Brand was Once a Luxury Fashion Brand? 😮‍💨 #fashion #greenscreen

What if I told you Jordan Brand was once delivering leather jackets and boots, formal trousers, and knit sweaters? Would you believe me? 🧐 Imagine this, it’s 2001 in Manhattan, NYC—and Jordan Brand is hosting a fashion runway show, unveiling their upcoming full ready-to-wear menswear collection. Yes, this happened 😮‍💨 Michael Jordan was more than a guard, he was (and is still) a businessman. Almost always sporting Italian suits, loafers and a tie. The Jordan “Two3” line was the brands way of expanding the world of MJ and how his audience could buy in to his actual lifestyle outside of basketball 🤌 The collection was even backed by Spike Lee’s advertising agency, Spike DDB, to handle the marketing and launch campaign. I honestly feel like this line was super ahead of its time and a pioneer in the space 🤝 What are your thoughts? #jordanbrand #jordan