Conscious Choices can Revolutionise Fashion's Waste Problem | Seerat Virdi | TEDxIITGuwahatiStudio

This talk "How Your Conscious Choices Can Revolutionise Fashion's Waste Problem" by Seerat Virdhi, a sustainable designer and advocate, emphasizes the importance of conscious consumerism in promoting a more sustainable fashion industry. The speaker encourages us to make small choices, such as reading garment labels before making a purchase, to collectively make a big difference. Through this talk the speaker also provides practical tips for reducing fashion waste in our daily lives by highlighting a quote "Buy Less, Choose Well, and Make It Last." where she explains how shopping slowly and intentionally, repairing and repurposing clothing, and supporting secondhand and sustainable fashion brands can make a huge impact in fashion industry. Seerat Virdi is an award-winning Sustainable Designer, Advertising Professional, and Artist known for her innovative blend of creativity and technology. Her sustainable design journey spans accolades like winning the 'Best Business Pitch' at the University of Monaco and showcasing her work at the Fashion For Good Museum in Amsterdam. A finalist and speaker at the Circular Design Challenge co-hosted by the United Nations, Seerat's impact is also reflected in being named one of 'Top 30 under 30' by HT India. Her latest venture involves co-founding OnLive, a B2B SaaS startup revolutionizing online shopping through real-time group connections. Seerat Virdi embodies a forward-looking approach, creating purposeful business solutions that leave a lasting cultural and sustainable impact. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx