Clothes for Disabled People! Learn about Soumita Basu’s Inclusive Venture | TBCY

S2 E326 Soumita Basu, Founder, Zyenika Inclusive Fashion Many times you go to a certain clothing brand and realize that they don’t make the clothes for everyone except the few “perfect” body sizes. Women and men everywhere in the world deal with this issue, while things are changing significantly for some brands, we still don’t see brands addressing the major issue of clothing for disabled people. Today we bring you a social entrepreneur who is doing her part in giving back and contributing to the disabled community by designing/making clothes that address the special needs of different body types, and they also look good! Soumita Basu, founder, and CEO of Zyenika Inclusive Fashion is here to tell you her inspirational journey and the amazing work that she is doing for the disabled! Tune in and learn how you can be more inclusive to this community of people. Do not forget to Like and Subscribe. ----------------------------------------------------------------------------------------------------------------------------------------------------------------- 00:00 Introduction and three key milestones in Soumita’s life 03:43 About Zyenika Inclusive Fashion 05:49 What is adaptive clothing? 07:34 Why are different body types(disabled) not being discussed? 09:10 What can be done for the disabled people in India? 10:50 Inclusion of Disabled people by the Community 12:48 Inclusion at Workplace 15:09 Soumita’s writing/editing career 18:06 What goes into building an effective communication strategy? 19:50 Core values Soumita believes in 21:16 What inspires Soumita? 23:04 What does success mean to Soumita? 23:21 What would Soumita change in herself if she were a role model? 24:36 Soumita’s learnings from her mistakes ----------------------------------------------------------------------------------------------------------------------------------------------------------------- Follow us on Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/