150 years of Levi's 501 blue jeans

In 1873 Levi Strauss and his tailor, Jacob Davis, created the modern denim pants known as blue jeans, designed for workmen. Today they are a clothing staple, and an icon of fashion. Correspondent Serena Altschul explores the history of blue jeans, and visits the Levi's laboratory where new denim finishes are being tested. @levis #bluejeans #501 "CBS Sunday Morning" features stories on the arts, music, nature, entertainment, sports, history, science and Americana, and highlights unique human accomplishments and achievements. Check local listings for CBS Sunday Morning broadcast times. Subscribe to the "CBS Sunday Morning" YouTube channel: http://bit.ly/20gXwJT Get more of "CBS Sunday Morning": http://cbsn.ws/1PlMmAz Follow "CBS Sunday Morning" on Instagram: http://bit.ly/23XunIh Like "CBS Sunday Morning" on Facebook: https://bit.ly/3sRgLPG Follow "CBS Sunday Morning" on Twitter: http://bit.ly/1RquoQb Subscribe to our newsletter: http://cbsn.ws/1RqHw7T Download the CBS News app: http://cbsn.ws/1Xb1WC8 Try Paramount+ free: https://bit.ly/2OiW1kZ For video licensing inquiries, contact: licensing@veritone.com